Effective Date: January 1, 2025
Last Updated: January 1, 2025

1. Introduction
1.1 Net Onboard Sdn Bhd is committed to maintaining ethical, responsible, and transparent marketing and advertising practices that ensure customer trust and compliance with legal regulations.
1.2 This Ethical Marketing & Advertising Policy governs:
– Fair and truthful representation of products and services.
– Compliance with Malaysian advertising laws and global best practices.
– Responsible engagement in digital marketing, advertising, and promotional campaigns.
1.3 This policy applies to:
– All employees, marketing teams, third-party agencies, and business partners involved in promotional activities.
– All digital and traditional marketing materials, social media campaigns, paid advertisements, and public communications.
1.4 This policy aligns with:
– Malaysia’s Consumer Protection Act 1999
– Malaysia’s Communications and Multimedia Content Code (CMCF)
– Advertising Standards Authority Malaysia (ASA) Guidelines
– General Data Protection Regulation (GDPR) (if applicable)

2. Truthful & Transparent Advertising Practices
2.1 Accuracy of Marketing Claims:
– All product and service descriptions must be truthful, clear, and not misleading.
– False claims, exaggerated benefits, or deceptive marketing strategies are strictly prohibited.
2.2 Comparative Advertising & Fair Competition:
– Comparisons with competitors must be fact-based, fair, and not misleading.
– Defamatory statements, false superiority claims, or unauthorized use of competitors’ trademarks are not allowed.
2.3 Pricing & Promotional Offers:
– Advertised pricing must be transparent and include all applicable fees and taxes.
– Promotional discounts must specify validity periods, terms, and conditions.

3. Responsible Digital Marketing & Advertising
3.1 Compliance with Consumer Privacy Laws:
– Customer data used for marketing must comply with Malaysia’s PDPA 2010 and GDPR (if applicable).
– Customers must provide explicit consent before receiving marketing communications.
3.2 Prohibited Advertising Content:
– No advertisements shall contain:
– False or misleading claims.
– Hate speech, discrimination, or unethical content.
– Misleading health, financial, or investment claims.
3.3 Social Media & Influencer Marketing Guidelines:
– Paid influencers and brand ambassadors must disclose sponsorship agreements.
– Any user-generated content or testimonials used in marketing must be authentic and verifiable.

4. Ethical Email & Messaging Marketing
4.1 Opt-in & Unsubscribe Mechanisms:
– Marketing emails and messaging messages must include a clear opt-in process.
– An easy opt-out/unsubscribe link must be provided in every communication.
4.2 Prohibition of Spam & Unsolicited Marketing:
– Mass unsolicited emails or messages are strictly prohibited under Malaysia’s Anti-Spam Guidelines.
– All email marketing campaigns must comply with CAN-SPAM regulations.

5. Advertising Content for Special Categories
5.1 Financial & Investment Advertisements:
– All financial or investment-related claims must comply with Securities Commission Malaysia (SC) regulations.
– High-risk financial services must include clear disclaimers and risk warnings.
5.2 Cloud Services & IT Security Advertising:
– Marketing of cybersecurity solutions must not create fear-based selling tactics.
– Claims about cloud service uptime, security, or performance must be supported by verifiable SLAs.

6. Monitoring & Compliance
6.1 Marketing Audits & Content Review:
– All marketing materials must be reviewed and approved before publication.
– Compliance audits will be conducted quarterly to ensure adherence to this policy.
6.2 Customer Complaints & Reporting Violations:
– Any customer complaints about misleading advertisements will be investigated and addressed promptly.
– Violations can be reported to [email protected].

7. Enforcement & Consequences of Non-Compliance
7.1 Violations of this Policy May Result In:
– Marketing campaign suspension for non-compliant advertisements.
– Legal action for deceptive marketing or regulatory violations.
– Contract termination for third-party agencies or affiliates engaging in unethical advertising.

8. Governing Law & Dispute Resolution
8.1 This policy is governed by Malaysian law, including:
– The Consumer Protection Act 1999
– The Communications and Multimedia Act 1998
– Malaysia’s PDPA 2010
8.2 Disputes related to marketing practices will be resolved through mediation before arbitration or litigation.

9. Amendments & Updates
9.1 Net Onboard reserves the right to update this Ethical Marketing & Advertising Policy at any time.
9.2 Customers, partners, and vendors will be notified of material changes via email or system notifications.
For marketing compliance inquiries, contact [email protected].